PAXboy: With all due respect I believe your post arrives to a conclusion that may be based more on personal opinion rather than market driven actions.
It has lost market share which would take years and high cost to recover. They have neither in hand.
BA's loss of market share is significant, but directly attributable to, for the most part, having within its ranks a small extreme and militant part of its Cabin Crew work force. BA is close, and only has to be in a position to declare victory over this disruptive cancer to be able to reassure the flying public that there flights are no longer endangered by the actions of this militant group and they can regain the trust of the flying public.
Hardly that simple. There is a reason why BA has retained the advocacy of it's investors. Its because, due to BA's rather impressive actions, and its taking advantage of BASSA's mistakes in this episode, its not so much "Game over"..with the start of Mixed Fleet, etc., its rather more "Game On".