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Old 10th Jul 2010, 18:42
  #487 (permalink)  
Skylion
 
Join Date: Jul 2003
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It is unlikely that BA will resume MEL services as the result of its joint services agreement with Qantas has been that its brand identity has been practically wiped out in Australia and substantially diminished in South East Asia.
BA is now being seriously outplayed by Qantas and Asian carriers between its remaining Far East points and London as these offer higher frequencies and a much wider spread of services through the day including eastbound daylight services. BA's cabin crew rest agreements make it very difficult to offer these as their inabiliy to serve meals other than at the beginning and end of flights mean along period of relative famine in the cabin, something orientals in particular find it difficult to live with.A by-product of this is higher costs through lower aircraft utilisation as the eastbound aircaft have long layovers so that they can operate back overnight.This is another factor in their higher cost levels than their competitors on eastern services which goes some way to explaining their apparent lack of enthusiasm for developing business in this fast growing but often low yield area.
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