WRT to the Emirates purchase of A380s. Emirates is a fearsome competitor.
But, remember the call from the diehards - "we don't care if the company goes bust, so long as we fight, fight, fight the bully Walsh. We are loyal, upstanding...", blah, blah, blah. on and on.
Emirates, ShmEmirates as far as they are concerned...., bring it on, let's watch BA squirm, because WE know best. WE know how to run an airline. WE are the airline. WE are the brand. WE are in control.