Sorry, I look at facts and sales.
When I first saw the mock-up @ CAMTS 2005, Bell's CSR gave us a candid 400/600 lbs payload figure in the EMS configuration.
That number seems to stick judging by the sales numbers and actual number crunching, sometimes you have to read past the glossy brochures and fancy .pdf.
I have flown enough Bell hours (on pretty much all of their LTE capable designs) to know where the truth is subtly merged with hype and myth.
Besides that, the 429 is not even aimed at competing with the 135, but rather the 145 and the 109 Grand New.