Not to mention the way that mobile phones are sold in the UK!!!! "Would you like a free upgrade of your phone? Just sign up for another 24 months during which we may vary rates at out will." Humans want to pay less money, so they always go for the headline figure. Always have and always will.
John Glenn, the first American to go into orbit, when asked what went through his mind while he was crouched in the rocket nose-cone, awaiting blastoff. He wryly replied "I was thinking that the rocket had twenty thousand components, and each was made by the lowest bidder".