No offence taken, I've no axe to grind (did a bit of driving for EZY in the early days myself).
It seems to me that you get what you pay for if you get an early bargain, you subsidise the cheaper seats by paying a premium if you book later. There are winners and losers and the losers get the same service as the winners.
Anyway, it's a free world, and that's why four of us are going LHR to AMS on the 11th August with bmi for £28.50 each plus tax.
easyChoice.