You've all got it wrong.
"You are Lobby Lud and I claim the Daily Herald prize of £10"!
[Explanatory note for les jeunes:
'Lobby Lud' was a man hired by a daily newspaper to prowl along the promenades of British seaside resorts. A "photoshopped" picture of him appeared in the paper.
If someone went up to him, carrying that day's edition of the newspaper, and challenging him with the exact words quoted above, he/she would be rewarded accordingly.
Many men were startled to be accosted in that manner.]
I believe the newspaper was the 'Western Gazette' and you sir, are showing your age!
This was way back when I was a kid and thus early fifties!
Sorry Mods, off piste for a second.
Roger.