BA should actually start requiring university graduation as an entry level qualification (Before you bite, I can think of at least one flag carrier that mandates this). We're always hearing, after all, that the job is more difficult than we think.
In the current climate, I'm sure they would find an ample supply of unemployed graduates gnashing at the bit for a job.
And people with a better education may be better placed to understand the external factors that affect the well-being of their employer.