Two's in.
Unfortunately, what you say is not true.... The pax will come back in droves for a fare sale that is 5 cents cheaper than the next ticket. In the day and age of priceline, leisure carriers like Spirit compete strictly on price. Strikes happen, as long as everyone gets back to work and starts moving the people, 6 months from now it will be like it never happened. In many cases, those pax will be back in a hurry, once they saw what it cost to fly on AA/DELTA/Contintal, and they realize that the extra money didn't get em any extra worthwhile service...
There is no such thing a brand loyalty these days, with the exception of large business accounts, and spirit doesn't have the kind of market penetration to attract business accounts...
These days it doesn't matter how good your service is, you live and die by your priceline listing. Don't believe me? How's midwest express these days?
Cheers
Wino