Nothing goes out of fashion, quicker than fashion. This New Labour/imported from the US bull**** idea to gloss something up quickly, instead of instilling within the population a genuine and long lasting deep seated respect for the military, will return to haunt.
It isn't in our national psyche to applaud or whoop our troops in air terminals, not should we be encouraged to do so - lets leave that to the Americans. All our troops want is a proper ethos that isn't dependent on civilian groupthink, decent pay, nosh and digs for themselves and their families, and warm and fluffy kit that looks sexy and works. The rest, it can do itself without this idiotic jumping through hoops.
And if anyone uses the word 'Warrior' when describing a serviceman I will er.. put the kettle on in frustration.