Air Asia X
Supposidly a cheap long haul carrier...
I'm not going to put in any figures as it will be automatically closed by the mods if I do, however, having checked their fares against the standard airlines to KUL (EK, SQ, QR, EY etc.) from their respective LON airports, I seem to find D7 either very similar in price or more expensive BEFORE you add on all the extras that are standard amongst the others.
Now the only benefit I can imagine is the non-stop service however, surely you would rather a stop in SIN, DXB if the air fare is similar/cheaper with an airline such as EK, SQ etc. than D7?
I maybe wrong - but that would be my personal choice!
Views?