easyJet-to-Virgin Partnership?
With Stelios making waves in the City, threatening to withdraw the use of the branding 'easyJet' to the airline, it is hardly surprising to read in Flight International that Virgin and the easyJet Board have had discussions regarding some sort of partnership.
If Virgin are looking for a 'feeder' and easyJet are facing a possible rebranding exercise.....what could be better? Faced with the prospect of losing an extremely identifiable brand, easyJet could do worse.
Stelios must have thought he had the Board over a barrel before this interesting turn of events!
Any thoughts?