That Unite advert in the Financial times
(discussed here) is pathetic, and quite how Unite/BASSA think that such antics will benefit their side in any way is hard to fathom. If they want to put their side across in a believable article to intelligent people, heading it "Brutish Airways" is hardly going to start things off in the right fashion. "BA don't know the value of crew like me" would perhaps have gained some support if used in a sensible, retrained piece, but what value would be considered by shareholders to employees who describe their employers in the headline terms used?
Pathetic, and yet another publicity own goal.