We flew in for free on 1st May, 'The Ultimate Fly In'. We have since received free tickets for the F of S. Balance that out against the original post and the marketing model gets very interesting. If I use the ticket, I won't be going by air.
I don't fly in anywhere without a good idea of the landing fee. When it represents any measurable proportion (say 1/1000) of the worth of my 2 seater it's time to go elsewhere. Incidentally a 'free' landing invariably means one spends as much or more elsehow, which is as it should be, perhaps....