Having flown with many airlines on long haul flights over recent years I came to the conclusion that BA were now no better than any other. Perhaps when having to reschedule at short notice BA were better at accomodating my request.
My point being that despite the over inflated opinion BA have of themselves, the Brand BA would not be missed if the company folded.
Those who are striking, for what ever todays reason is, should remember that if I have to get to B I will get there whether your company flies me or not.
To those who are still working and to the VCC good luck and I hope you eventually are able kick out the militants who threaten your jobs.
Maybe when this all over and BA remains viable you can get the company back to what it was 10 years ago, the passengers prefered carrier.