Awards dont translate into profits
Perhaps not but profits in our industry
are dependent on passenger satisfaction. Skytrax being a respected measure of passenger satisfaction.
I wonder if the smartest guys in the room will draw any conclusions or make any comparisons with the results of the 2003 survey?
The one where QF was voted 3rd best airline in the world.
Perhaps I can help ?
2003 closely corresponded with the year that Dixon appointed the current cabin crew management team.
The ones that gleefully and remorselessly followed the Dixon/Brown school of, "people management".
They also happen to be the ones that many of us find inexplicably, still there.
Engagement anyone.............