Well it will soon goodbye BA, who would want to book with an airline and then be denied travel if others are flying to the same destination. BASSA have to remember that BA are not a monoply supplier of air travel unlike their unionised brothers in the state sector for example education and the National Health Service, competition is not big enough just yet in education.
WW brought all BA long haul into LHR & LGW, other airlines have moved into their place and remember fron the north or even the midlands it can be easier to go to AMS or CDG than either of the two London airports.
BA has no given right to exist, look at Sabena Swissair Pan Am TWA or Braniff in the past. A private airline to exist has to offer a service that passengers WANT as a first choice not a last when all other options are exhausted, what part of this do BASSA not appreciate.
If BA goes into liquidation what will BASSA members do then, want state aid to keep flying, not with this government in a million years or at least the next 5. People will look to others as a national flag carrier.
BASSA wake up your UB40 awaits soon, others will laugh at you as they take your market and if you are liquidated, just imagine if someone like Emirates or Qatar take you over, your feet will touch the ground on the way out of the door. Maybe that would be a good thing in the long run. I personallly would rather fly Emirates any day than BA.