Nevermind
But seem to fail to grasp the fact that in doing so they cost the company millions of pounds and spoil the travel plans of many of our passengers, thereby making some of them refuse to ever fly with us again.
OK, playing devils advocate here. The striking cabin crew do grasp that (and believe me our customers have told us that most vociferously on the aircraft) but there is no way for CC to strike and not have that happen. Can you think of any other way for them to lawfully withhold their labour and not affect our customers? Same for any front-line Customer service staff in BA or outside. The whole point of a strike is that it is a last resort of disgruntled employees and the final tool in their negotiating arsenal.
I am not a Union member and my opinions are my own.