For what i read and hear, it is sad that CC are now considered by the vast majority of the public a bunch of petty old fashion primadonna. We have been trying to refresh our brand image in line with the more modern look and feel of Virgin at the same time as maintaining the class service we advertise as we compete with the likes of Singapore, Emirates, Ethiad.
This soap opera that the strike has become contradicts our entire marketing strategy. Crew face customers, they are the walking marketing advertising, hence we now need new crew, new enthusiastic and fun people who want to work for the airline, it's time to move on, lets leave these holding their strike paper behind and support the good ones (majority i belive) and the new comers (in the mix fleet).
