When flying with airline xy, I'm a Customer/Patron.
I expect to be treated like that (matching their level regarding price/value...).
This is a forum for professionals within the flying business, that means CC/FD and so on. And yes, from their point of view we are SLF part of their business. The more Self Loading, the better ;-)
As long as I'm treated as a customer (while behaving like a Patron, not like a King/Conqueror), I'm happy.