If you ran a business in these difficult times would you continue supplying a lossmaking service that can only get worse or would you provide an alternative that certainly isn't loss making?
I'm sure the powers that be who make these decisions don't rule with their hearts but with their heads which also equates to pressures on the wallet.
It may also be because they can save money in advance of the fleet rollover, who knows what the future IFE may be (if any).