Bridchen: As a frequent customer in premium cabins (and one whose next trip in F is booked in two weeks time), I can assure you that I'd rather be served cold tea by a smiling baggage loader who understands that I need to get home to the wife & kids, than Dom Perignon by a mate of McLuskey who would abandon me at the ends of the earth without a second thought. The BA brand lies in the quality of its people, not in the contents of its wine bottles.