Ema-bfs / Bhd
Hi,
EMA - Belfast is an interesting battle: To be honest, it doesn't look like much of a contest, but despite this, Baby seem to be refusing to give up.
According to the CAA:
Ryanair's market share on EMA - Belfast has grown from 51% in 2008, to 63% last year and then to a very dominant 74% for the first 3 months of this year.
In 2008, Ryanair carried an average of 101 passengers per flight on EMA-BHD, increasing to 106 last year and falling back to 91 in the first 3 months of this year (down by about 6 per flight compared to the same period last year).
Baby carried an average of 90 passengers per flight in 2007 before Ryanair entered the market. This fell to 77 passengers per flight in 2008, but increased to 78 per flight in 2009 (following a 23% reduction in capacity). In the first 3 months of this year, an average of 57 passengers flew on each bmiBaby flight on EMA-BFS, which gives an average flown LF of 39.5%.