Jepp UK(Germany actually) are fully aware of what the US are doing with SolidFX. I have the new solidFX unit sat in front of me and it is not a bad bit of kit, but is expensive and limited in functionality. Something like an iPad adds considerable value add over the SolidFX.
Jepp will sell the data to anyone, but they have to demonstrate that they have a containable platform to prevent sharing of data. The closed nature of the iPad makes it a viable proposition and why they are prepared to enter into negotiation.
Jepp make there money from selling the data not developing the software, they have clearly stated that they would support as many platforms as possible if the platform meets the security and manageability requirements.
I actually think this is quite an exciting time and we could be starting to see the EFB develop into something useful. Devices like the iPad open up a realistic path to this data and should not be discounted so readily.