It's funny because I seem to think most of the experience guys aren't interested in the meals, the tv or the drink as the journey is a means, and the business class is a way to rest or work so your ready when you arrive. The product is pretty much wasted on me for that.
\But if i'm on holiday and in business or first, I enjoy abusing it, regardless of which pax I offend by letting my children run around and press the buttons on the seats (pretty much be the person i hate when travelling for work!!!)