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Old 2nd May 2010, 08:55
  #318 (permalink)  
EI-BUD
 
Join Date: Nov 2006
Location: Northern Ireland
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Galway Belfast International

The news of a Manx2 BFS GWY link is a very welcome one, and I think that it could do well based on the size of the aircraft and the frequency. Flybe got reasonable numbers on BHD GWY on their daily Q400 but sadly not enough to sustain a 78 seater.

However, the key challenge for Manx2 is to market the new service effectively. How they will do this will be of great interest.

Will they use tourist boards north and south of the border to advertise it?
Will they use the key newspapers at both ends, particularly in local papers ie in Galway and in the Belfast telegraph. I would hope they would do something a little outside of the box, ie give away 10 or 20 seats in some sort of draw, perhaps the Irish tourist board would help on the idea of a short break?

EI-BUD
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