I've been living in the US for the last three years, and as such followed the news on both sides of the pond, so see the treatment of 'our boys' back home as compared to here.
Overall service personnel here in the US are treated like genuine hero's.. in uniform they're given every special treatment possible and are oft stopped in the street for photo's by complete strangers - usually young ladies.. ;-)
At public events there's usually some-sort of recognition for them too.. standing ovation most times.