Sunshine Coast has a lot of well to do people who just hate flying Jetstar. Many would rather drive to Brisbane for QF than fly with Jetstar. Its going to be interesting when Virgin start offering more upmarket products across their network. Virgin will be what QF was a few years ago, passengers had choice of business or economy on virtually all flights. How does QF respond to that. Do they put Qantas back on those routes, or do they go upmarket with Jetstar. Thats the problem with the 2 brand concept, as other airlines have found. Although QF is much smarter than all the other airlines.