PPRuNe Forums - View Single Post - British Airways vs. BASSA (Airline Staff Only)
Old 26th Apr 2010, 13:09
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Beagle9
 
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Re Profits:

The important thing here is not the number of years BA makes a profit as opposed to a loss, but THE AMOUNT OF PROFIT.

It's generally accepted in business, that less than 10% profit on turnover is a poor result. Significantly that has been BA's profits target for triggering staff bonuses in recent years.

How many times in the last 10 years has BA ,managed this?

Once.

The reason BA HAS to make this amount of profit and more, is, as mentioned by other people, aircraft renewal, pensions deficit, product refreshes. You tell me, do YOU think any of these issued DON'T need addressing?
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