I haven't flown the A380 and I'm not pro Airbus in any way. However, after having flown the A340-600 from LHR-LAX a million times, it's real hard to go back to the 747. The 747 is noisy (much much noisier than the A340), the plastics rattle, the design of the interiors is outdated even on the newest ones and the bleed air from the engines for the air con always smell of kerosene. So for passenger satisfaction I fear Airbus wins hands down on long haul.
The 777 is a great ride and I'm sure the 787 will be even greater. I look forward to being a passenger on them.