Leadsled,
The simple answer to your "tongue in cheek" but serious comment is this.
You are in the market for a new car, your budget is fixed with a sensible limit, and a Kia is looking about right, until you discover a nice little C180 Mercedes Benz, you find the price is only $500 more and still within budget. You have read all the research on car safety and the crash tests etc and there is a demonstrated benefit in the Benz, and its effectively the same cost. The choice is simple.
J