I agree - here in Doncaster there has been no advertising whatsoever (apart from two articles in the local paper - one when it was announced, and one when it started). Most people I speak to don't even know there is a Dublin service, let alone connections to the USA! Contrast this with easyJet, who have had adverts in the local papers practically every week, adverts on bus stops, and judging by the prices of the earlier flights and summer flights, it seems they are filling up quite nicely.