Genex.
The history of commercial aviation is littered with management decisions which were quite obviously contrary to logical business interest. Frank Lorenzo at Eastern comes to mind.
Qantas senior management has been charactarised for some time by ego, hubris and a focus on short term remuneration targets. Have a look at the APA debacle for the prime example if you don't believe me.
Because of this mindset, Jetstar cannot be seen to be less then a resounding success. Even if it drags down the parent airline with it in the process of being 'successful'.
Personally, I don't care about transfer pricing and cross subsidisation - hell. 'economies of scale' is high school economics 101.
What I, and every other mainline employee wants as well, is for senior management to stop lying about whats going on. If JQ needs to be supported by mainline revenue to block
VB / Tiger / Air Asia ect, then I defer to the superior business judgement and acumen of those paid the big bucks.
Until the lies stop, engagement is impossible. Pure and Simple.