Zoom had it right
Zoom Airlines Canada had it right for a low cost long haul carrier. Their 767s were comfortably equipped and smart. In particular they had a large premium cabin using regular seats with increased pitch; all you really need to be comfortable. No frills, just good service at a good price. Bottled water supplied. Excellent WEB site for booking and seat selection.
They provided a good service between Canada and the UK, especially to regional UK airports. I miss them!