I wonder how much JQ has used on advertising in Japan.Pretty sure it has been more than QF in the last two years, and well sure more than AO in the whole four years of operation. JQ paying big yen, using the C grade celebrity "Becky", again...Half English in the first place. Pour que? JQ's big exposure advertising campaign on trains, in papers, and other media outlets, has obviously not paid off. Why else would they be advertising "Specials" from Japan, cheaper than airline staff benefit travel. What would the profit margin be on these tickets? Bums on seat at any cost? ....And there are rubbery figures....