So it's a VFR role. yes, but to get an ATPL, I can tell you it isn't something everyone gets on the back of a packet of cornflakes!
So, straight away the candidate will have a lot of experience, and have flown Multi engine and hold a current IR.
Oh well, just hope the person that gets the job realises by doing so they are starting us all on that slippery slope.
Ryanair helicopters anyone? We'll be paying to sit in the left seat soon.