For me, IFE restricted to the moving route map - in English (BA note!), and leaving out such places as Stansted (Kent, population a few hundred). In business, the booze and the water and meals, a comfortable seat - flatbed on long haul - adequate duty free. There's rarely any whisky left on BA flights back from Geneva. Never find the in flight magazines of much interest, especially since High Life stopped having the monthly article about a/c fleet and interviews with flight crew. Diabetic meals that are not usually chicken or something masquerading as chicken - it's often hard to tell.