Newswatcher
I have been out of the country for a few days.
Just a couple of points
bmi do not fly the route ex LHR non stop, therefore the cheapest on the route is UA! Never one to say told you so...they also have a big connect business at IAD which they are selling at very low yield also.
May load factor and July have little in common, my comment related to July load factor not May not average etc.
Point taken re yield vs load factor, I say fill it up before getting clever. As long as higher yield is not being displaced (and good revenue management can sort that one) then fill em to the gills.