Old practice
Long, long ago in a "ready-to-go" Air Force, there was an all-pervading general, but quite simple, Flight Safety campaign. (I think "they" were trying to hammer home the fact that "Flight Safety" is more than just Accident Prevention, as well as being more positive).
The most visible part was the appearance of large posters with different picture, but all bearing the message, in big, aircrew-friendly letters -
Flight Safety is YOUR business
Pix of be-ringed sleeves as well as rolled-up sleeves in every Station Office as well ..;
Too expensive, Mr/Mrs/Ms. Treasury ??? Have a few hundred yourselves !
Just a thought, but a Real campaign would seem to be needed .. innit?