Why does BA have to reply on passengers to report problems, this is double punishment
1 - poor service
2 - have to invest time writing a report
Just vote with your feet, the airline notices lost revenue.
I happen to like the airlines that I fly with, and freely comment if I think things need tweaking (defective IFE, defective seats, defective CC <heh>). I find by replying I see two things:
(1) It often gets something done about it, and
(2) It often gets rewarded by the airline.
And as long as I'm happy that they take the time to listen and actually do something about it, it keeps me flying with them. (And I made a specific suggestion to one airline a month ago that I know from inside was acted on immediately with a message to all bases from the ground staff manager).
So why not?
If I voted with my feet every time something didn't go right on a flight, I'd have a more frequent flier cards than air miles