The cutbacks are noticeable on BA, as we only do long-haul to the USA a couple of times a year. Every time it has been a bit less ... to the point why you wonder why you pay the MASSIVE premium for J [apart from the 'fairly comfy but narrow' seat for sleeping on the return [night] sector. There's simply no WOW factor any more.
Better service, style, charm etc. will be needed in the future IMO. Sadly, on some routes, BA is not cutting it. Perhaps the turbulence now will make for a better BA in the future? I earnestly hope so, because it's sad to see a great carrier being criticised so much on this and other Boards. I know some people will jump on the anti-BA bandwagon and have a good moan, but there has been something wrong with LHR LH on some sectors for a while now. With luck, it will get better again.