jethrobee:
I was just discussing this issue with another traveler.
He recently used Virgin to fly back from the States and, though he has a fondness for BA, he stated that the service made BA feel a bit "dated".
I'm hearing far too often that some BA Cabin Crew treat customers (and most people I know fly First or Business) as an aside. Perhaps this strike will create the opportunity for some refreshening of approaches by Crew and provide the company with the flexibility to renew the service standard.