I imagine if Jonathan Curd advertises on this site then he also reads the comments, and as surely any comment where someone is referenced they will read these comments, even if out of idle curiosity.
No doubt Jonathan is following this thread, with anger, with amusement or with [I doubt] complete indifference.
This is an opportunity for him to post in defense or support of his scheme but so far nothing.
Come on Jonathan, set the record straight and explain your rationale.