Augustus,
BA will undoubtedly weather the current bad patch by redundancies and cut backs. However, few would disagree that they are badly out of sync with the present market conditions that the low cost operators are better optimised for.
That is not to say that they will not suffer from reduced profit margins and some hard times, merely that when people feel the pinch on their pockets they will not be prepared to pay the price of the 'premium' fares that BA charge.
[ 05 September 2001: Message edited by: Airbrake ]