This
article in the Oxford Times has MH claiming that 68% of seats had been sold for the first month.
I can't find the start-up timetable but I think it was OXF-EDI in the morning and EDI-OXF in the evening = 2 sectors a day Mon-Fri. Typical month = 22 weekdays. 18 available seats.
22 * 2 * 18 = 792 - 68% = 538 single tickets. That all assumes the accuracy of MH's claims in the first place!
What is worrying is that level of seat sales gives a monthly revenue of £26,389. Can anyone run an airline with that little monthly revenue? LinksAir was allegedly owed £60,000. Recipe for disaster before they even made their first flight. Even with a 100% load factor they couldn't pay LinksAir.