The Economist argues that the cabin crew are fighting a losing battle - Willie holds all the cards, and little damage will be done to the brand by the strike.
THE share price says it all. Since the end of last year, shares in strike-hit British Airways have risen in value by nearly a third (see chart). For all the apocalyptic headlines the airline is currently attracting, investors are increasingly confident that BA will win its battle with the cabin staff’s union, Unite, and that when the smoke clears, little if any long-term damage will have been done to its resilient brand.
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