The problem with Gulf air top management is its weakness, and not knowing well the Bahrain culture even being Arabs. They say good thing about the country but do not understand it, when compared to other states. Bahrain has some press freedom and people can express their feelings, verbaly or through electronic media, and internet, the disappointment is when CEO circulate an internal message describing it rumurs,and un truth. The newspapers in Bahrain and else where depend on advertising from big companies,unfortunatly Gulf air is one of those companies who threats the media by not giving them the advertisement and boycott them if they publish what he calls illegal news.