It's called "marketing" when translated means sales bull****.
The world, not just aviation is full of it.
In whatever you do make sure you do your own RESEARCH and ask some very difficult and direct questions to any "marketing" spin.
Some rules:-
1. The last pilot shortage was in 1940.
2. There is no such thing as a guaranteed job (even if you did get sponsored).
3. If you are being asked to put money in up front then it is NOT a sponsorship. An "assisted placement" at best.
4. Statistics tell the truth 49% of the time.
5. Caveat emptor (buyer beware).