strives for quality, albeit failing in many areas
Surely an oxymoron?
I do agree that the BA of 10 years ago was a decent airline, but the BA of 2010 is not.
That, however is rather different than wishing for 40,000 people to lose their jobs.
However, if the management of the company and the employees don't get their act together, this will be the final outcome, not necessarily this year or next, but sometime.
I fly with airlines who strive for quality and deliver it.
At the moment, for short haul, that includes
Air Arabia (lower grade, but fit for purpose)
Air Malta (still 2 x hot towels and always had my 1st choice of hot meal)
Austrian Airlines
Egyptair Express (but not the mainline)
easyJet (lower grade, but fit for purpose)
Lufthansa
Swiss
For long haul
LH/LX
Jet Airways