Interesting. London(!) Oxford Airport have been crying out for flights to Scotland for sometime and I can see the J31 being about the right size of aircraft to get things off the ground. One just has to hope that a start up company like this is able to survive a very tough trading environment that exists at the moment.
That aside, the fares seem very reasonable, particularly when compared to the alternatives. I live nearby and might try the service out at some point if they get going.
Am I right in thinking this is Linksair in Humberside who are operating the flights? They only got their AOC late last year didn't they?
Good luck to them. The UK airline scene needs some good news!